How an Agent Helps Market Your House

How an Agent Helps Market Your House

You're ready to sell your house, and one crucial aspect you'll need from your real estate agent is effective marketing to attract potential buyers. According to a survey by the National Association of Realtors (NAR), many recent sellers highlighted the importance of this service. Like them, you might also find that marketing support is what you need most.

You can expect your agent to craft a compelling description of your house and complement it with high-quality photos for the listing. However, a great agent goes beyond these basics.

They employ a variety of strategies to ensure your house stands out in the market. Here are some common marketing methods used by real estate agents as reported by NAR (refer to the graph below):

So, how can you benefit from your agent using these methods?

• Listing on the MLS – Listing your house on the Multiple Listing Service (MLS) significantly increases its visibility to other real estate agents and potential buyers. This exposure can lead to increased foot traffic to your property. More visitors often translate into more offers, potentially driving up the final sale price of your home. This strategy is a key part of effectively marketing your property to maximize your returns.
• Using a Yard Sign – A yard sign is an effective marketing tool that captures the attention of passersby, whether they are driving or walking in the neighborhood. This method is particularly useful for generating local interest, as nearby residents may know friends or family who are looking to move into the area. Additionally, the sign prominently displays your agent's contact information, making it easy for interested buyers to reach out directly. This simple yet visible approach can significantly enhance the exposure of your property.
• Having an Open House – When your agent organizes and advertises your open house, it creates a visible buzz around your property. Observing that other buyers are also interested can spur a sense of competition, often leading to stronger offers. An open house is convenient for you as well, as it requires you to vacate the property just once while allowing multiple potential buyers to explore it. Additionally, during the open house, your agent can gather valuable feedback from visitors about what they like or dislike. This insight can be crucial for making targeted improvements to enhance your home’s appeal if it doesn’t sell immediately, thus attracting more buyers in the future.
• Showcasing on Your Agent’s Website – Having your house featured on your agent's website offers a professional presentation of your property, showcasing it in the best possible light. Additionally, visitors to your agent’s website are typically more engaged and serious about their home search, which means they are likely to be ready to make a purchase. This targeted exposure to motivated buyers can significantly increase the likelihood of a quicker and more successful sale.
• Social Networking – Your real estate agent's extensive social media presence plays a crucial role in marketing your house effectively. By promoting your property on various social media platforms, your agent can reach a broad audience quickly and efficiently. This method not only amplifies visibility but also facilitates easy sharing, allowing friends, family, and other connections to spread the word about your listing. This can dramatically increase the pool of potential buyers and help you find the right buyer more swiftly.
• Providing Virtual Tours – Virtual tours offer a significant advantage by providing immense convenience for potential buyers, particularly those relocating from a distance. This technology allows interested parties to explore your home at any time, day or night, without the need to physically be there. It demonstrates that your agent is leveraging the latest digital marketing tools to ensure your property stands out. This approach not only broadens the reach to prospective buyers but also enhances the buying experience, making it more flexible and accessible.

There are many tools that can be used to market your house. As NerdWallet sums up:

“A good real estate agent will have a robust plan to promote your listing in an effort to find the right pool of buyers. Adding your home to databases of available homes called multiple listing services (MLS), open houses, 3D virtual tours, professional photography and broker tours for buyers’ agents (particularly for luxury homes) are all factors that may go into a marketing plan.”

As a seller, it's wise to collaborate with a creative local real estate agent who can effectively utilize various marketing strategies to maximize exposure for your house. An agent with a strong understanding of the local market and innovative marketing techniques can significantly enhance the visibility of your property, attracting a wider audience of potential buyers. This approach increases your chances of receiving competitive offers and achieving a successful sale.

Bottom Line

When it comes to marketing your house, partnering with a local real estate agent offers numerous benefits. If you're ready to sell but unsure of how to begin, let's have a conversation. A skilled agent can guide you through the process, from staging your home to closing the deal, ensuring that you get the best possible outcome.