The Secret To Selling? Using an Agent To Get Your House Noticed

The Secret To Selling? Using an Agent To Get Your House Noticed

In a recent survey, the National Association of Realtors (NAR) found that the top priority for sellers when choosing a real estate agent is their ability to market the house effectively.

This focus is well-placed, as the marketing strategy employed by your agent can significantly impact whether your home captures the attention of potential buyers and stands out in the market. That’s why it’s crucial to choose a knowledgeable local agent who excels in marketing properties.

The same report from NAR outlines the most common marketing tactics used by real estate agents and the benefits of each when executed effectively. These methods ensure that your home reaches the widest possible audience and appeals to potential buyers (refer to the graph below for detailed insights):

• Listing on the MLS – Real estate agents have access to the Multiple Listing Service (MLS) database. And that’s great for you because having your house on the MLS helps it get more visibility from other agents and buyers. And the more people who see it, the more likely it is to sell.
• Using a Yard Sign – A yard sign may seem simple, but it’s one of the best ways to catch the attention of people driving or walking by. And when it does, they’ll help spread the word to friends and family who are looking to buy that there’s a house for sale in the area. It also puts your agent’s contact information on display, making it easy for interested buyers to get in touch.
• Having an Open House – An open house is a great way to create a sense of competition and urgency among buyers – and that can lead to stronger offers. And since you’ll only need to leave once for many buyers to visit, it makes the process easier for you, too. Plus, an open house helps your agent get real-time feedback about what buyers love and what they're not as sold on.
• Showcasing on Your Agent’s Website – Having your house on your agent’s website presents it in a professional way to buyers. And odds are, people visiting your agent’s website are serious and ready to make a move, so this is a smart way to get in front of motivated buyers.
• Social Networking – Posting your house on social helps get your house in front of buyers who may not have seen it with traditional marketing. It also makes it easy for people to share your listing with friends and loved ones.
• Providing Virtual Tours – For buyers who are relocating from out of town, virtual tours allow them to check out your house anytime from wherever they are. This helps reach more potential buyers who may not be able to come to see your house in person.
• Using Video – Video is an excellent way for your agent to show off some of the top features of your house like your kitchen, large closets, outdoor entertainment areas, and other key details that could attract buyers.
• Sending Emails – Sending out information about your house to your agent’s expansive database is another way they’ll get it in front of even more people. Great agents may even send emails teasing that your house is coming to the market as a way to boost interest and excitement before it officially has an open house. 

Ultimately, while most competent agents will write a solid description of your house and pair it with high-quality photos for the listing, a great agent goes much further.

A great agent leverages their expertise and dedicates significant time and effort to ensure your house not only makes a strong impression on potential buyers but also sells. They employ a comprehensive strategy that includes advanced marketing techniques, extensive networking, and personalized tactics to highlight the unique features of your home, maximizing its appeal in the competitive market.

Bottom Line

As a seller, choosing to work with a creative and knowledgeable local real estate agent is a wise decision to ensure your house captures the attention of the right buyers. If you're ready to sell and want to discuss effective strategies to market and sell your home, let's have a conversation. Together, we can explore innovative approaches to make your property stand out and achieve a successful sale.